A little while back, I did a short piece for Golden Girl Finance, which also showed up in their weekly newsletter that they send out to their subscribers. You can check it out
here.
I'm personally a really big fan of this site. Apparently, research shows that men are more knowledgable about finances than women because they read about finances a lot (in the paper, on websites etc) and self-educate themselves about it. Women, don't do that nearly as much which ultimately affects their financial decisions and their sense of independence; so, Golden Girl Finance was created to bridge that gap.
Way back when I took economics in grade 11, the textbook always referred to "the widget", an abstract unit of production, to explain dry economic concepts. To reach women from a female perspective, GGF does away with the widget and instead, uses examples of products that women can relate to, like cosmetics. Why would that make a difference? Well - at least for me - learning about how MAC cosmetics, a home based business, sold a part of their shares to Estee Lauder to expand their company further all of a sudden peaks my interest in finances. I never really thought about how MAC became so big. It really makes you realize that everyone starts from somewhere and with lots of hard work, the sky's the limit!
Image via
Jonathan Sabine.